I started my career at Goldman Sachs, where I developed a keen business acumen and honed my analytical skills. A few years later, having realised that finance was not my calling, I left banking to study Buying and Merchandising at the London College of Fashion. From there I went on to work for some of the most exciting global luxury brands and retailers including Net-a-Porter, Charlotte Olympia, Nicholas Kirkwood (LVMH Group) and Jimmy Choo, covering senior executive roles with a focus on product development and collection merchandising.

A strategic, entrepreneurial and commercially savvy executive, I am passionate about supporting brands to define their core values and brand codes, set a clear product and pricing strategy, optimise their distribution and fine-tune their supply chain to build a resilient and enduring business.

My superpower lies in supporting and empowering designers to achieve commercial success while safeguarding the integrity and uniqueness of their creative vision.

I have a keen interest in sustainability, circularity and the application of regenerative principles to fashion businesses. I value materials innovation just as much as preserving traditional craftsmanship, and I am passionate about continually educating myself on the latest developments in this area of the industry. I believe that the most sustainable product is one that is distinctive yet timeless, made from high quality materials, crafted with care for people and the planet, and kept in circulation for as long as possible.