Atelier for Tomorrow is a consultancy that supports luxury and contemporary fashion brands with their business development, product merchandising and sustainability strategy and implementation.

Founded by Francesca Costa, our mission is to bring exceptional value to fashion, accessories, and lifestyle brands at any stage of their development. Atelier for Tomorrow specializes in providing bespoke advisory services tailored to each client's unique needs, whether they require support for short-term projects or are seeking a longer-term collaborative partnership.

With over 17 years of experience, Francesca Costa has built a remarkable career spanning from investment banking to holding senior executive roles at leading e-commerce retailers, fast-growing fashion start-ups, and established global luxury brands. Her expertise encompasses the entire product life cycle, from conception to development, production, and distribution.

Our services include:

  • Business plan review, sales and profitability analysis

  • Identification/exploration of brand codes and core values

  • Collection range planning, balancing continuity vs. seasonal assortments

  • Collection edits to focus the assortment and maximise opportunity

  • Collection development and delivery calendar management

  • Competitive landscape assessment, market positioning and pricing architecture

  • Product development, budgeting, supplier selection and production planning

  • Distribution strategy and optimisation

  • Buying direction and optimisation of in-store assortment

  • Sustainability strategy development and implementation

  • Team structuring and development

Francesca is passionate about driving sustainable change in the fashion industry and is dedicated to collaborating with brands that share her commitment to making a positive impact. 

Atelier for Tomorrow is a proud member of  1% for the PlanetĀ® and donates at least 1% of its annual revenue to reputable environmental charities.